Morocco has three mobile networks — Maroc Telecom (IAM), Orange Morocco and inwi — and all three sell tourist SIM cards at the airport, in city centre phone shops and at supermarkets. This guide tells you exactly which to buy, where to find it, what it costs and how to set it up.
In This Guide
The Three Networks: Which Should You Get?
Maroc Telecom (IAM) — Best Overall Coverage
Recommended for: Most travellers, especially if venturing outside major cities, into the Atlas Mountains or southern Morocco.
Maroc Telecom has the widest network footprint in Morocco — the only network with meaningful 4G coverage in rural southern Morocco, the Draa Valley and the western Sahara. In cities, all three networks are comparable. Outside cities, Maroc Telecom wins clearly.
Orange Morocco — Best Urban Data Speeds
Recommended for: Travellers staying in the main cities (Marrakech, Casablanca, Fes, Rabat, Agadir) and not venturing far off the tourist circuit.
Orange has excellent 4G speeds in urban areas — often faster than Maroc Telecom in city centres. Coverage drops significantly in the Atlas and deep south. Good for a city-focused trip, unreliable for any adventure travel.
inwi — Best Value for Data
Recommended for: Budget-conscious city travellers who need lots of data for streaming and calling.
inwi typically has the most aggressive data pricing and runs frequent promotions. Urban coverage is solid in the big 5 cities. Rural coverage is the weakest of the three. Their tourist packages often include more data for less money than competitors.
Our pick for most travellers: Maroc Telecom (IAM). Even if you're mostly in cities, you'll be glad of the coverage the moment you take a grand taxi to a mountain town or head toward Ouarzazate.
Where to Buy Your SIM in Morocco
At Marrakech Menara Airport (RAK)
All three operators have kiosks in the arrivals hall at Marrakech Menara Airport, typically open from 7am to 10pm daily. Maroc Telecom and Orange are always present; inwi is less consistently staffed. Price at the airport is typically the same as in the city. Registration requires your passport.
At Mohammed V Airport (CMN), Casablanca
All three operators are present in the Terminal 1 arrivals area. The most convenient option if you're arriving via Casablanca. Lines can be long in peak season — allow 20–30 minutes.
In City Centres
Phone shops (look for the network logo) are dense in every Moroccan city medina and Ville Nouvelle. Prices are fixed nationally, so no advantage to shopping around between stores of the same network. You can also buy SIM cards at most Carrefour supermarkets.
Setting Up Your SIM
What you'll need
- Your passport (required by Moroccan law for SIM registration)
- A phone unlocked for international use (most modern smartphones are unlocked; check with your carrier if unsure)
- Your SIM card removal tool or a paperclip
iPhone setup
Insert the SIM and go to Settings → Mobile Data → APN Settings. Maroc Telecom APN: iam.net. Orange APN: orange.ma. inwi APN: inwi. If the APN doesn't appear automatically after SIM insertion, add it manually in Settings → Mobile Data → Mobile Data Network.
Android setup
Insert the SIM. Most Android phones auto-configure the APN. If data doesn't work, go to Settings → Network → Mobile Networks → Access Point Names → Add new APN and enter the details above.
If the SIM doesn't work: Ask the shop to register the SIM in front of you and confirm activation. Sometimes SIMs need to be activated before use, which the shop does on their system. Don't leave until you've confirmed data is working.
eSIM Options for Morocco
If your phone supports eSIM (iPhone XS and later, most flagship Android phones since 2020), you can pre-purchase a Morocco eSIM before you travel and activate it on landing — no physical SIM needed.
Best eSIM providers for Morocco
| Provider | Data | Price | Notes |
|---|---|---|---|
| Airalo | 3 GB / 30 days | ~$9 | Most popular traveller eSIM. Reliable Maroc Telecom network. Instant activation. |
| Holafly | Unlimited / 30 days | ~$35 | Truly unlimited data (speed-capped after 1GB/day). Good for heavy users. |
| Maya | 10 GB / 30 days | ~$15 | Good value. Uses Orange Morocco network. |
| Nomad | 5 GB / 30 days | ~$12 | No throttling. Works well in cities. |
eSIM advantage: Pre-activate before you land, connect the moment you step off the plane. No queue at the airport shop. Works alongside your home SIM (dual SIM) so you never miss calls on your regular number.
Coverage Reality
What gets 4G signal
- Major cities (Marrakech, Casablanca, Fes, Rabat, Agadir, Tangier): Excellent 4G from all 3 networks
- Main highway routes (A1, A7, N9): Good 4G coverage on Maroc Telecom, patchy Orange/inwi
- Atlas Mountain valleys (Imlil, Ourika, Aït Benhaddou area): Maroc Telecom 3G/4G; Orange and inwi unreliable
- Sahara/South (Zagora, Merzouga, Dakhla): Maroc Telecom 2G-4G depending on exact location; others typically no signal
- High Atlas peaks above 2,500m: No reliable signal from any network
Data Packages & Top-Up
2026 tourist SIM packages
| Network | Package | Price | Validity |
|---|---|---|---|
| Maroc Telecom | 15 GB + 60 min international calls | 49 MAD (~€4.50) | 30 days |
| Maroc Telecom | 30 GB | 79 MAD (~€7.20) | 30 days |
| Orange | 12 GB + 30 min international calls | 39 MAD (~€3.50) | 30 days |
| inwi | 10 GB | 35 MAD (~€3.20) | 30 days |
Topping up
Buy recharge cards (recharges) at any tabac, épicerie (corner shop), or supermarket. Scratch the silver panel, dial *111*CODE# (Maroc Telecom), *123*CODE# (Orange), or *100*CODE# (inwi) to activate. You can also buy data top-ups through each operator's app.
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